Project Red was founded to help protect critically endangered wildlife in Africa.  Proud to have worked with the founder Paul Naden for over 15 years, we were delighted when we were approached to deliver this amazing proposition.

Plug were asked to deliver a social strategy for the first Project Red mission – a trek across the Serengeti. We were then briefed to design and develop all brand assets and deliver a powerful website that would support the charity.

It was an absolute honour to work with this inspirational team and support this incredible mission.